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Advanced AdSense Policy Quiz

Ready to test your knowledge further? Take the advanced policy quiz!
1) According to our policies, publishers may not place AdSense code on pages with content that violates any of our content guidelines and may not place:
Correct! Sites with Google ads may not include or link to:
  • Pornography, adult or mature content
  • Violent content
  • Content related to racial intolerance or advocacy against any individual, group or organisation
  • Excessive profanity
  • Hacking/cracking content
  • Gambling or casino-related content
  • Illicit drugs and drug paraphernalia content
  • Sales of beer or hard alcohol
  • Sales of tobacco or tobacco-related products
  • Sales of prescription drugs
  • Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
  • Sales of products that are replicas or imitations of designer or other goods
  • Sales or distribution of coursework or student essays
  • Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
  • Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
7 more questions to go!
2) Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's landing page quality guidelines.
Correct! To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:
  • Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
  • Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
  • Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
  • Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
  • Receive traffic from online advertising unless the site complies with the spirit of Google's landing page quality guidelines. For instance, users should easily be able to find what your ad promises.
  • For more information, read Things to consider when optimizing your site to increase traffic.
6 more questions to go!
3) AdSense code may not be modified, nor may the standard behavior, targeting or delivery of ads be changed in any way that is not explicitly permitted by Google. This includes but is not limited to the following:

Placing Google ads in an IFRAME is considered a non standard implementation that requires approval. To ensure you are not violating our policy we recommend placing the ad code directly on your web page without any modifications.

5 more questions to go!
4) Sites may change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

Sites showing Google ads should be easy for users to navigate, this is essential to provide a good user experience. Example of implementations that would go against this would include redirecting users to unwanted websites, initiating undesired downloads, infecting users with malware and displaying pop-ups and pop-unders.

4 more questions to go!
5) AdSense publishers must have and abide by a privacy policy that _________ that third parties may be placing and reading cookies on your users' browsers, or using web beacons to collect information as a result of ad serving on your website.
Correct! Google uses the DoubleClick DART cookie on publisher websites displaying AdSense for content ads. Learn more about preparing your privacy policy and the DoubleClick DART cookie.
3 more questions to go!
6) AdSense for search queries must originate from users inputting data directly into the search box and cannot be modified. This includes pre-populating the search box with terms or hard-coding direct links to search results pages. AdSense for search code may not be integrated into any software application such as a toolbar.

Publishers should not pre-populate the search box for the user. Users must type in the search query without any assistance.

2 more questions to go!
7) Estimated earnings on the Home page reflect estimates of recent account activity. Finalized earnings are accurate earnings that include all revenue paid for validated clicks and impressions.
Correct! Estimated earnings, which you see on your Home page, reflect close estimates of your recent account activity. However, these earnings aren't finalized until the end of the month and won't necessarily reflect the amount you will ultimately be paid. Finalized earnings are accurate earnings amounts that include all revenue you will be paid for validated clicks and impressions.
Learn more about estimated and finalized earnings and invalid clicks.
1 more question to go!
8) Publishers are not paid for invalid ad traffic activity. Invalid activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which we decide not to charge the advertiser. This includes, but is not limited to:
Correct! Clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. Furthermore, Google will not issue payment for these types of invalid ad traffic activity.
Well done!
You've passed the advanced version of the policy quiz.

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