- Pornography, adult or mature content
- Violent content
- Content related to racial intolerance or advocacy against any individual, group or organisation
- Excessive profanity
- Hacking/cracking content
- Gambling or casino-related content
- Illicit drugs and drug paraphernalia content
- Sales of beer or hard alcohol
- Sales of tobacco or tobacco-related products
- Sales of prescription drugs
- Sales of weapons or ammunition (e.g. firearms, firearm components, fighting knives, stun guns)
- Sales of products that are replicas or imitations of designer or other goods
- Sales or distribution of coursework or student essays
- Content regarding programs which compensate users for clicking ads or offers, performing searches, surfing websites or reading emails
- Any other content that is illegal, promotes illegal activity or infringes on the legal rights of others
- Use third-party services that generate clicks or impressions such as paid-to-click, paid-to-surf, autosurf and click-exchange programs.
- Be promoted through unsolicited mass emails or unwanted advertisements on third-party websites.
- Display Google ads, search boxes or search results as a result of the actions of software applications such as toolbars.
- Be loaded by any software that can trigger pop-ups, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation. It is your responsibility to ensure that no ad network or affiliate uses such methods to direct traffic to pages that contain your AdSense code.
- Receive traffic from online advertising unless the site complies with the spirit of Google's landing page quality guidelines. For instance, users should easily be able to find what your ad promises.
- For more information, read Things to consider when optimizing your site to increase traffic.
Placing Google ads in an IFRAME is considered a non standard implementation that requires approval. To ensure you are not violating our policy we recommend placing the ad code directly on your web page without any modifications.
5 more questions to go!
Sites showing Google ads should be easy for users to navigate, this is essential to provide a good user experience. Example of implementations that would go against this would include redirecting users to unwanted websites, initiating undesired downloads, infecting users with malware and displaying pop-ups and pop-unders.
4 more questions to go!
Publishers should not pre-populate the search box for the user. Users must type in the search query without any assistance.
2 more questions to go!
Learn more about estimated and finalized earnings and invalid clicks.
1 more question to go!
You've passed the advanced version of the policy quiz.